OUR STORY
A Simple Nudge
One Not Two (ONT) reimagines Progressive Indian wear by creating ensembles that celebrate the wearer’s personal ethos and become exquisite occasion wear staples for their wardrobe.
Established in the year 2019 in Delhi, we started our journey with the strong belief that a 'nudge can render numerous perspectives to Indian Fashion', especially ethnic occasion wear which often leans towards standardised styles of elaborate and weighty designs. Every ONT piece, thus is an honest effort to reimagine and introduce a new thought that transcends all seasons & trends and is at the heart of the creators and its wearers– ''Simple can be Festive'
Our Endeavour
Experientialists at heart – every day we embrace a life filled with purpose, inspiration and creation. We seek to declutter the decision making process for our customers by creating easy-to-pick ensembles that fit every festive wardrobe.
Inspiration & Design
At ONT we eat, breathe and live design. Drawing inspiration from natural elements of fauna and combining it with our profound love for organic dots and dashes, a signature ONT piece celebrates the complexities hidden in simple designs. We craft and follow detailed design processes to create original atypical floral motifs, place them on luxurious fabrics in relaxed silhouettes, striking a balance between our artistic and practical approach. Our silhouettes are kept relaxed, colours- festive and design elements- intricate, making the outfit versatile and an easy pick for all. The styles range from classic kurta-farshi sets to playful sharara sets for all age-groups and tastes.
In the Making
